Web and content designer based in Folkestone, Kent.
I’ve been called a “dream collaborator”, the one who goes “above and beyond”, “incredibly considered”, “so deeply reliable” and many other things, but I tend to describe myself as an intermediary between people’s ambitious ideas and their tangible results.
Say you're launching a new film: I deal less with questions like “How do we become the most talked about film of the year”, and more with questions like “How do we reach the communities that would connect most with this film? How do we get them to watch it, and from there reach even wider audiences?”.
In the day to day, my fortes are information architecture, trust-based marketing, and design: UX, UI, graphic, and content.
I’ve worked with freelancers, solo owners, boutique agencies, small businesses, collectives, and institutional departments, across education, nonprofit, B2B, and B2C.
Feel like I could be the person you’re after?
What I do
- Website design & development
I make building great sites from messy briefs look easy. Bilingual in Figma, Webflow, Framer, HTML and CSS. - Copywriting & content research
As long as you're willing for me to taint your name with odd lexicon and inaccurate sentence structure, I'm in. - Graphic design
Top of the range rectangles and circles, sure, but really be prepared to have long chats about the meaning of life. - Comms & Outreach Strategy
Struggling to get the message across to those that should be listening? Let me support your micro campaigns across strategy and operations.
Featured work
Can we rely on him?
“Francesco's approach to design is multifaceted and incisive. To work with, he's a careful listener, independent, and can deliver work which is incredibly considered and pointed, whilst having a warm and heartfelt simplicity.”
Content Lead, Open Art Folke
“I have never worked with someone so deeply reliable, who has gone above and beyond my expectations. The sheer detail, diligence and attention Fran has to his work is worth its weight in gold, tenfold! [...] He’s turned the weight on my shoulders into air.”
Co-founder, The Loft
“Francesco has the rare talent of being able to embed himself in a niche that he previously knew nothing about, quickly understanding the intricacies and writing with the confidence of an insider.”
Founder, Mega Seating Plan
What does he have that others don't?
Many of the talented people you could hire will be able to come up with spectacular visual concepts, which is fantastic for them and for their clients.
But what would they say if you asked them to reveal their thought process, or explain how they intend to guide a user from point A to point B?
If all you need is pretty graphics, I'm afraid you have to look elsewhere. By contrast, if you're looking for a partner in crime who can guide you, help you make important decisions, write your content AND give you thoughtful results on the visual front, then I'm your guy.
Drawing on my skills in graphic design, UX, UI and content writing—and on 8 years of experience in inbound marketing—I take an annoyingly thorough approach to my work, I'm not scared of revisions, and I bend over backwards (for which we have to thank my yoga teacher!) to deliver pretty good results 99% of the time.
I don't bite
Say hello. Let's chat about what you need and maybe we'll grab a coffee if you're nearby.