---
title: "Guides on design and trust-based marketing | Francesco Imola"
url: "https://francescoimola.com/writing/guides/"
description: "Practical guides on design, copywriting and trust-based marketing, written for people who run their own businesses and do their own marketing."
---

# Francesco's guides

Practical articles on design and trust-based marketing for people who run their own businesses.

1.  [Ideas](/writing/)

3.  Guides

[![3 things a designer would tweak on your flyer, and how to fix them yourself](/assets/images/flyer_article_cover-400w.jpeg)

### 3 things a designer would tweak on your flyer, and how to fix them yourself

March 2026

](/writing/flyer-design-tips/)[![Welcome emails: why bother? (and how to write them)](/assets/images/Write_a_welcome_email_f3lztn-400w.jpeg)

### Welcome emails: why bother? (and how to write them)

December 2025

](/writing/welcome-emails-why-bother/)[![How to write a cracking website brief (8 step guide)](/assets/images/How_to_write_a_website_brief_oktkpe-400w.jpeg)

### How to write a cracking website brief (8 step guide)

December 2025

](/writing/how-to-write-a-website-brief/)[![Should I care about website speed?](/assets/images/timothy-dykes-KCjzVioAG6A-unsplash_z0kuee-400w.jpeg)

### Should I care about website speed?

November 2025

](/writing/should-i-care-about-website-speed/)

[All writing](/writing/)