---
title: "Ideas & Guides | Francesco Imola"
url: "https://francescoimola.com/writing/"
description: "Guides, essays and notes on design, copywriting and running a small business. Practical where it helps, honest where it doesn't. Have a read."
---

# Ideas and Guides

## Essays

Frank, often imperfect essays on the themes of modern work, culture, design, and learning new things.

[![Astronaut Jean-Francois Clervoy, mission specialist representing the European Space Agency (ESA), uses a general purpose computer on Discovery's mid deck.](/assets/images/sm3a-clervoywithageneralpurposecomputers103e5189-400w.jpeg)

### I hope someday I get to visit your website

Not Bad (Substack) September 2026

](https://notbadnotbad.substack.com/p/i-hope-someday-i-get-to-visit-your?r=123caf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true)[

### There needs to be a disclaimer somewhere

August 2026

](/writing/disclaimer/)[![person drying dishes in a restaurant kitchen](/assets/images/5bcd32f5-cd37-4df5-9dce-0197dd7a98f71920x1280-400w.jpeg)

### Service jobs taught me everything

August 2026

](/writing/2026-08-28-service-jobs-taught-me-everything/)[See all Essays](/writing/essays/)

## Guides

Practical articles on design and trust-based marketing for people who run their own businesses.

[![3 things a designer would tweak on your flyer, and how to fix them yourself](/assets/images/flyer_article_cover-400w.jpeg)

### 3 things a designer would tweak on your flyer, and how to fix them yourself

March 2026

](/writing/flyer-design-tips/)[![Welcome emails: why bother? (and how to write them)](/assets/images/Write_a_welcome_email_f3lztn-400w.jpeg)

### Welcome emails: why bother? (and how to write them)

December 2025

](/writing/welcome-emails-why-bother/)[![How to write a cracking website brief (8 step guide)](/assets/images/How_to_write_a_website_brief_oktkpe-400w.jpeg)

### How to write a cracking website brief (8 step guide)

December 2025

](/writing/how-to-write-a-website-brief/)[See all Guides](/writing/guides/)

## Notes

Things I've noticed, fleeting or otherwise unshakeable. A fertile ground for new ideas.

[

### I hope

August 2026

](/writing/i-hope/)[

### Colophon: or how and why I built this website

August 2026

](/about/colophon/)[

### How to spot a creator Ponzi scheme 101

February 2026

](/writing/ponzi/)[See all Notes](/writing/notes/)