I make things simpler for a living

I'm a designer, writer, and strategist. Folkestone is home. My obsession is peanut butter (on everything) and products so good they don't need any marketing. Unfortunately, not everyone is as lucky with what they're selling. So that's where I come in.

I help brands to simplify and create space for big ideas. The hardest challenge is making it look easy.

What I do

Website design & development

I make building great sites from messy briefs look easy. Bilingual in Figma, Webflow, Framer, HTML and CSS.

Copywriting & content research

As long as you're willing for me to taint your name with odd lexicon and inaccurate sentence structure, I'm in

Email marketing

Big big fan of welcome emails, automations, and hyper-personalized campaigns. Quality > quantity.

Graphic design

Top of the range rectangles and circles, sure, but really be prepared to have long chats about the meaning of life.

Selected work

Screenshot of The Collective's homepage

The Collective

Web DesignCopywritingUX Consulting

Consulting, design, and copy for a growing acoustics and interiors studio with a website in need of a major refresh. They needed someone to untangle their positioning, un-muddy their UX, and translate that into a strong design direction. And that's what I gave them.

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Three Instagram posts for TV shows carrying the Blueberry branding

Blueberry

Content MarketingInternal CommsProject Management

Blueberry is a London-based talent agency representing freelance film and TV post-production creatives. They needed someone to sort out their marketing operation and make the brand visible in a market where nobody remembers second place. That ended up being me.

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Make & Mind workshops page

Make & Mind

UI/UX DesignCopywritingSEOFramer

Make & Mind is an arts and crafts business in Sale, Manchester, that offers intimate, nature-focused workshops for adults. I wrote, designed, and built their website from zero to hero, laying the groundwork for the brand to thrive in a saturated local market.

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Blog post for Mega Seating Plan ranking 4th on Google search results

Mega Seating Plan

SEO ResearchContent Writing

Wrote SEO content that connected teachers with software that saved them hours of classroom admin. Several pages moved into the top 10 for targeted keywords, helping Mega Seating Plan emerge as a contender among EdTech giants.

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Available on requestAvailable on request Screenshot of a social walk page on folks.directory

folks.directory

Community OutreachWeb DesignProject Management

Started a free, public directory of creatives in Folkestone, Kent. The project helped local creative people find and support each other. In 2025, it wrapped up its pilot year with a successful series of social walks. The project is now in new hands.

Available on requestAvailable on request Person holding a stack of books in front of the camera

The Folkestone Bookshop

Email MarketingContent WritingTemplate Design

Developed the email marketing strategy and templates for an independent bookshop in Folkestone. They went from missing entire months to sending three newsletters a month, consistently, and actually enjoying the process.

Available on requestAvailable on request Graphic design for Not Bad

Not Bad

Essay WritingNewsletter ManagementContent Research

A monthly Substack newsletter with 100+ subscribers exploring how businesses can do things differently, told through my own struggles and successes running a freelance business.

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What I'm looking for

Good people working on things that matter to them. That's it. I've done my best work in small teams where trust is high and ego is low, where I can roll up my sleeves, do what I do best, and leave things better than I found them.

If you're in the weeds, I'll be in the weeds with you. Marketing's gone rogue, design team's stretched thin, nobody can agree on what the website should actually say — that kind of thing.

I'm open to part-time, freelance, or full-time for the right fit. If your team needs someone who can edit, simplify, and bring focus, you know where to find me.

What's the catch?

There's no catch. Say hello, and maybe we'll grab a coffee if you're nearby.

hi@francescoimola.com or click here to