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The hard part isn't the no

There's no shortage of advice on how to say no. But how do you decide? How do you weigh your Nos against your Yesses? This is the story of how I did it.

Essays

3 things a designer would tweak on your flyer, and how to fix them yourself

A miniature guide for non-designers to the three basic details that separate a forgettable flyer from one worth following up on.

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The hard part isn't the no

There's no shortage of advice on how to say no. But how do you decide? How do you weigh your Nos against your Yesses? This is the story of how I did it.

3 things a designer would tweak on your flyer, and how to fix them yourself

A miniature guide for non-designers to the three basic details that separate a forgettable flyer from one worth following up on.

Welcome emails: why bother? (and how to write them)

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How to write a cracking website brief (8 step guide)

Get better quotes and timelines. Discover the eight essentials every brief needs, including the one most people skip.

Should I care about website speed?

Learn how to make websites load faster, show up in more searches, reduce friction in your journey, and keep people coming back.